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Are Marketers Ignoring Mothers?

b2b news - According to a recent study, mothers are ignoring marketers’ messages. Why? Because they feel that marketers are ignoring them.

Recent statistics from M2Moms state that sixty percent of mothers feel marketers are ignoring their needs and seventy-three percent feel advertisers have no understanding of what it's like to be a mom.

So what is it that advertisers are missing?

According to the report, the top three sites for visits by women between the ages of 40 and 50 are Shopzilla Network, Target, and Walmart; Target, Craigslist, and Blogger are the tops sites for women ages 25 to 35.

Interestingly, social networks rank among the top sites for both age demographics.

So, what can an advertiser glean from this information?

1. Moms want deals!
2. Moms want to connect with other moms. Online marketers would be wise to target social networking sites; especially those that cater to moms with reviews, tips, and meeting places.


Rebecca Page
Written on Friday, 15 May 2009 11:56 by Rebecca Page

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